Scent Branding: What do you smell like?

top-10-brands-on-socialcam-eef22540ddAs mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands. 

‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading

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Happy 2013 – Time to Take Off!

2013Happy New Year everyone! We all hope you had nice holidays and celebrations, now it’s time to go back to work for a new and exciting year! Especially here at Scent Sciences…things are getting VERY exciting (and fast-paced!). Looks like the next few weeks are going to be…THE RIGHT ONES! Stay tuned;)

On that note, there is one particular event that here at Scent Sciences we are looking forward to: the ScentWorld expo. Taking place in Downtown New York City from February 6th, 2013 through February 8th, 2013 the ScentWorld expo will be Continue reading

Automotive Scent Warning System: A life saver?

Recently, I’ve seen many commercials on Mercedes vehicles and notice that they are promoting a new featured called “Assist Attention,” which helps the vehicle determine when the driver is falling sleep on the road. A long car ride can fatigue the driver, making them more prone to accidents. The new Assist Attention system in Mercedes cars calculates many factors while driving to find out if the driver is Continue reading

Greetings from Scent Sciences President & CEO, Bill Wiles

As  Scent Sciences  continues to grow I thought I would share on the blog why we are all very excited about where we and the scent world are going.   If you are a long-time follower of Scent Sciences you will have watched us grow from a scent emitting device company to one with a unique disruptive technology platform incorporating an industry standard API, software suite, scent delivery devices and proprietary scent technologies.  So, why is this exciting?  We now have Continue reading

How do we Know that Scents are Safe? Part 2

Whether the flavors or fragrances are constructed of natural or synthetic ingredients we have established that both can contribute to the list of safe ingredients and to the list of un-safe ingredients.  The origin of the ingredient is a moot point – it is the structure of the ingredient that determines its toxicity / safety profile.  [To be clear, the source can be a differentiating factor IF there are multiple ingredients associated with one source or the other including but not limited to structural isomers of the principal ingredient(s). For instance nature frequently creates l (or d) isomers while synthetic versions are usually racemic mixtures (containing both isomers in equal quantities).]
In the group of ingredients that are routinely used by many to construct fragrances and sometimes flavors there are items for which their safe use has been observed for decades and even longer and yet there are still detractors who claim that Continue reading

Wasabi Smoke Alarm

I was browsing news articles about “scent technology” and I came across one about Japanese researchers who won the lg Nobel prize last year for inventing a smoke alarm that sprays a wasabi scent. This is supposed to alert people who have a hearing disability that there is danger. Continue reading

How do we Know that Scents are Safe? Part 1

The creation of fragrances that are used in so many products, from fine fragrances to hair care products to scented candles to cleaning products – literally thousands and thousands of products – requires many hundreds and even thousands of different fragrance ingredients.  It isn’t enough to think that creating a scent that smells like oranges or grapefruit or any other recognizable, descriptive scent that we know very well will be safe simply because it smells like things that we KNOW in our life experiences to be safe.  Is it safe if it is all-natural?  As it turns out, it may not be even then.  So how do we handle this potential problem?
We start by grounding ourselves with facts.  First, the most potent toxins known to man are all-natural.  One example: aflatoxin.  Second, regardless of the source (natural OR not) if a single chemical structure is derived from natural sources and it is purified OR if it is made synthetically and it is purified (purified is KEY for both) then the toxicity profile will be the same for each.  Third, an ingredient as described above will usually have an effect on tissue when it is applied at a Continue reading

Scent Marketing: Powerful Point of Sale

“Today’s consumers are constantly being assaulted with marketing messages everywhere they turn, to the point where few register at all, and fewer are remembered for more than a moment.

How can forward-thinking marketers break through the clutter? Sensory marketing is the answer.” Continue reading

Hello World!

Hello and welcome to Scent Sciences’ first blog post!
As you may know, our innovative business is based on scent-enabling digital platforms and our sectors of expertise are gaming, meditation and home entertainment. We are proud to say that we approaching the launch of our product, so many exciting news will come soon.
For this blog, we plan to focus on topics that will relate to technology, scent marketing, exciting innovations and news about Scent Sciences. If you want to find out more about us, you can check out our website at http://www.scentsciences.com/
Please feel free to comment on each posting, we are looking forward to hearing from you!
Scent Sciences’ team