Scent Branding: What do you smell like?

top-10-brands-on-socialcam-eef22540ddAs mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands. 

‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading

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Learning How to Smell Better in Our Odiferous World – Part 1

550px-Improve-Your-Sense-of-Smell-Step-1Many people have asked how they can learn to “smell” more proficiently.  While each of us is born with the techniques of smelling (smelling through the nose and smelling through the back of the throat – the latter being lumped together with the sense of  taste – actually only the sensations of salty, sweet, bitter, sour, umami (savory)) – we seem to think that improving our ability to smell requires something magical and probably well beyond our “normal” capabilities.  That is not so.  Smelling better – improving our ability to be more discriminating and more capable of identifying odor types as well as specific odors – is mostly a function of experience.  Practice and more practice is the key to learning how to become better and better at it.
Start with things that are fun and that are easier to Continue reading

How Scent Eases Cold and Flu Symptoms

Lavendar flower

Lavendar flower (Photo credit: Wikipedia)

On Sunday night, it hit.  That scratchy lump feeling in the back of my throat.  Tiredness, achy muscles.  Was it a case of the Mondays coming a day early?  No, I knew that feeling.  I spend most of my weekdays with 24 nine year olds.  So, it was not my first cold of the season, nor would it be my last.  But, now I have the drill down.   I’m a firm believer in using scents to combat colds and flus.

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A Scented Instrument? Nothing new…!

1922-june-science-and-invention-sm

The “smell organ” as illustrated by Frank R. Paul in the June 1922 issue of Science and Invention

This week I ran into something really, really, really cool. Have you ever thought of an instrument that can play…scents?? I swear when I read this is I was totally shocked! Although there’s no evidence this was ever actually constructed, the idea is Continue reading

Scents-able Diets

DietIt is a common fact that our ability to taste is disproportionately based on our ability to smell. Seventy-five percent of what we eat is enjoyable in flavor due in part by our personal preferences molded by the strength of our olfactory. Using this knowledge, we can employ the senses all around us to either stimulate or prevent the desire to eat. If you struggle with adapting a new diet, cannot shed however many pounds, or need to put on a healthier weight, the problem can be remedied in more ways than ordinarily considered. Scents are powerful tools to assist Continue reading

“Smell” your headache off!

Photo Credit office headache image by John Keith from Fotolia.com

Photo Credit office headache image by John Keith from Fotolia.com

You know that annoying feeling when your head hurts and you feel you can’t think or do anything? Of course you do.

Aromatherapy can be very useful when it comes to natural methods to cure headaches and helps reducing the use of drugs. Livestrong.com specifically said that “essential oils can be used to treat almost any ailment whether physical or emotional”, so Continue reading

How do we Know that Scents are Safe? Part 3

We have covered a lot of ground on this topic and have discussed “gray areas” that require our personal judgment be exercised.  Here is one more for you to consider.

More and more people expect that any “smell experience” that they might have encountered should be able to be reprised.  We get into areas where simply identifying the chemistries that define the smell and then re-assembling them may not be prudent.  A recent blog, seen here and not authored by me, addressed the smell of a rain storm and is a case in point.  Many classes of compounds that are created when a rain storm arrives were categorized.  All in all, thousands if not many, many times that number were bundled into three categories: ozone (and effects); petrichor (natural and not natural origin ingredients found on the ground and on pavement, etc.); and geosmin (mostly natural-origin materials deriving from flora and fauna directly or indirectly and associated with “dirt” = earth).  However, the collateral Continue reading

Scent Marketing in the Workplace

If you stop and try to think how your workplace smells like, can you identify a specific odor? Or can you at least remember how you feel when you think about it? I personally find it really easy to recreate in my mind the scents I smell every day, and with them also specific moods and attitudes I associate to those specific environments. For example, the smell of my house makes me feel relaxed and cosy, the smell of buses makes me feel anxious (because I’m usually in a rush), the smell of my office makes me feel productive and the smell of my university hall makes me feel concentrated.

Now, ‘because scent marketing is so effective at increasing sales in a retail setting, we might lose sight of the fact that Continue reading

So Do You Think It’s (Real) Fart?

Sometimes we can guess that smell without seeing it.  I think you know what I am talking about … fart! It is the unpleasant, funny and disgusting scent that we all want to avoid.  And I know some people who fart frequently.  According to KidsHealth.org, a fart is made of gas which results from undigested food, swallowed air or lactose intolerance.  That’s why it’s important to chew or check our food carefully. Continue reading

Scent as Pest Control?

Hello everyone! My name is Rachel Compton. I am a design intern and will be a guest contributor to the Scent Sciences scent blog!

This may seem to be a bit of an offbeat topic in regards to scent technology, but through my recent experiences, the potential in this untapped concept could mean a great deal of comfort and convenience to the health and well-being of homeowners and renters all over.

So, something I’ve had to unfortunately regularly tackle when I transferred to college and lived on my own for the first time was the problem with bugs. Those pesky invasive insects that I speak of include spiders, ants, cockroaches, silverfish, and the Continue reading