I was doing some research on the scent of jasmine and I came upon some very interesting information which may amuse you. A laboratory test on mice has found Continue reading
Did you know that if you’re abou to buy or rent a house, you’re actually more likely to go for it if when you see it for the first time it smells like apple pie? Has it ever happened to you? According to Martin Lindstrom, author of Brand Sense, the sense of smell influences emotions and mood and can trigger memories of a specific time in our lives. Some scents may evoke happiness, some other sadness, some other energy, tiredness excitement… Well, it seems unlikely that we’ll ever walk into a room and say, “I smell HMW” or “Ann Summers” or “Disney”, but a brand like “Sony” already has its distinguishing and particular ‘brand scent’. So I’m really wondering how long it’ll take before other brands will adopt this new dimension of branding. For example, what would
Apple smell like? Disney? Laura Ashley? It’d be fun creating s contest and see who comes up with the most original answer. It is not matter of only big brands though, as many other business should consider integrating the ‘scent dimension’ to their branding – particularly this time of the year, when everyone is rushing to get Christmas gifts and struggling to be original.
What difference would make smelling a specific scent in relation to a brand to drive consumers’ purchase? And from a consumer’s perspective, what scent would be able to convince you to buy a specific item rather than a non-smelly one? Continue reading
If you subscribe to any marketing-related publication or feed, you have probably noticed that 80% or more of the articles center around social media and digital marketing, and I get it, I really do. Social media marketing, mobile and web marketing are the latest completely new form of marketing (never mind that on most social media platforms, people do not want to be bothered by Continue reading
It is a common fact that our ability to taste is disproportionately based on our ability to smell. Seventy-five percent of what we eat is enjoyable in flavor due in part by our personal preferences molded by the strength of our olfactory. Using this knowledge, we can employ the senses all around us to either stimulate or prevent the desire to eat. If you struggle with adapting a new diet, cannot shed however many pounds, or need to put on a healthier weight, the problem can be remedied in more ways than ordinarily considered. Scents are powerful tools to assist Continue reading
We have covered a lot of ground on this topic and have discussed “gray areas” that require our personal judgment be exercised. Here is one more for you to consider.
More and more people expect that any “smell experience” that they might have encountered should be able to be reprised. We get into areas where simply identifying the chemistries that define the smell and then re-assembling them may not be prudent. A recent blog, seen here and not authored by me, addressed the smell of a rain storm and is a case in point. Many classes of compounds that are created when a rain storm arrives were categorized. All in all, thousands if not many, many times that number were bundled into three categories: ozone (and effects); petrichor (natural and not natural origin ingredients found on the ground and on pavement, etc.); and geosmin (mostly natural-origin materials deriving from flora and fauna directly or indirectly and associated with “dirt” = earth). However, the collateral Continue reading
Have you ever wondered of how would it feel if you couldn’t see well, taste well, hear well….? From my perspective, that would be an extreme challenge to deal with, especially because I’ve been lucky enough to experience all my senses so far. But have any of you ever wondered how you’d feel if you couldn’t smell properly? Or at least, not being able to easily identify basic smells? This condition is called Anosmia, which is identified as the inability to Continue reading
There are many scents out in the world that can grab our attention with just one whiff. The scent of coffee in the morning will get me out of bed within an instant. While I’m walking to school and smell the bakery on the way, it makes my mouth watery and my stomach angry, so what do I do? Of course I go in the bakery and grab something to satisfy my hunger. But what if we could smell danger? What if we were able to smell danger and avoid it before it can happen to us?
A study done by neuroscientist at the Biomedical Sciences Institutes, shows that fish can Continue reading
Summer is in full swing. Memorial Day was weeks ago and the 4th of July feels like a memory. I love summer, I love every part of it. I love going to bed one night in the cold end of a California spring and waking up the next morning to find it’s already warm out, that the sun has been up for hours, and not to need to pull on a sweatshirt before hopping out of bed. For me, summer is always a battery of excitment filling the senses. It seems that every day the colors become more intense, the smells more magnificent, and textures feel more pogniant.
Nature is the consummate creator of olfactory beauty. Consider the classic florals – rose, gardenia, jasmine, tuberose, lilac to name a few. For so many of us their visual beauty elicits unbelievably persistent and clear memories of their spring/summer odor. If we move on to the stone fruits – peaches, nectarines, plums, apricots, mangoes, apples, and cherries as well as their berry counterparts – raspberries, blueberries, boysenberries, strawberries, blackberries, dewberries, elderberries, gooseberries, and others, we are reminded of their incredibly sweet and inviting tastes. Continue reading