Scents of Spring – two fabulous boys and a catty treasure

scent sciences - flowers - blogHere in Great Britain, the seasons are certainly turning, and in the southern parts of our Isles, it would seem that the weather is positively balmy and spring-like. Here in the north, our days are brightened by early flowers, as we await the arrival of warmer weather! In this blog post, I would like to talk about the scents of three spring flowers – what they meant to our ancestors and their important role in contemporary perfumery. We will explore two ‘narcotic’ floral scents – narcissus and hyacinth – whose names are immortalised in Greek mythology. To the ancient Greeks, both symbolised the cycle of life, death and rebirth, or transition and transformation. Our third spring flower is that of the blackcurrant, and in this blog we will appreciate the significance of this trio in the classic fragrance Chamade, composed by Jean Paul Guerlain and launched in 1969.

HyacinthusWe shall begin by looking at the myth of Hyacinthus – a beautiful youth, and lover of Apollo; Zephyrus, god of the West Wind was also a rival for his affections. Apollo taught Hyacinthus many skills such as archery, music, and divination, and throwing the discus. Apollo threw the discus and, trying to impress, Hyacinthus ran to catch it; however the jealous Zephyrus blew the discus off course, and it hit and killed him. Distraught, Apollo transformed his blood into the hyacinth flower, rather than have him descend to Hades. Sometimes it is said that the letters ‘ai, ai’ were traced on the flower, so that Apollo’s cries of grief would always be heard. Some versions of the myth suggest that the iris was the flower that represented his transformation; while other versions suggest that Hyacinthus was taken to the Elysian Fields by the goddesses Aphrodite, Artemis and Athena. His tomb was at the foot of Apollo’s statue at Amylcae, south west of Sparta, and in the Mycenaean era, a cult grew around him. Every summer, in Sparta, the three day festival of Hyacinthia was held; the first day was spent mourning his death, but the following two days celebrated his rebirth.

The hyacinth emerges from a round bulb; it has bright green lance shaped leaves, and spikes of very fragrant, bell-shaped flowers. Linnaeus the taxonomist and botanist called the hyacinth the flower of grief and mourning. However, as the related, but largely unscented, wild bluebell of the British Isles did not appear to have Apollo’s cries of grief written on it, the early botanists named it Hyacinthus non-scripta (Grieve 1992). Despite the fact that it does not have a scent, when in full flower, bluebell woods are very special places to be; they can impart the sense of being at the fringe of another world, and have inspired many faery tales and even fragrances. The hyacinth that is grown for its scented oil is Hyacinthus orientalis.This is sometimes called jacinthe oil, and is cultivated commercially in both Holland and France. The absolute is a dark greenish liquid that has a very powerful, sharp, green, leaf like odour, only pleasant on dilution, and only resembling hyacinth on extreme dilution (Jouhar 1991). At the time of writing, hyacinth absolute is very scarce; however synthetic hyacinth is easily obtained. There is a marked difference in the Continue reading

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Happy 2013 – Time to Take Off!

2013Happy New Year everyone! We all hope you had nice holidays and celebrations, now it’s time to go back to work for a new and exciting year! Especially here at Scent Sciences…things are getting VERY exciting (and fast-paced!). Looks like the next few weeks are going to be…THE RIGHT ONES! Stay tuned;)

On that note, there is one particular event that here at Scent Sciences we are looking forward to: the ScentWorld expo. Taking place in Downtown New York City from February 6th, 2013 through February 8th, 2013 the ScentWorld expo will be Continue reading

Jasmine as strong as valiums?

96I was doing some research on the scent of jasmine and I came upon some very interesting information which may amuse you. A laboratory test on mice has found Continue reading

Scent Marketing in the Workplace

If you stop and try to think how your workplace smells like, can you identify a specific odor? Or can you at least remember how you feel when you think about it? I personally find it really easy to recreate in my mind the scents I smell every day, and with them also specific moods and attitudes I associate to those specific environments. For example, the smell of my house makes me feel relaxed and cosy, the smell of buses makes me feel anxious (because I’m usually in a rush), the smell of my office makes me feel productive and the smell of my university hall makes me feel concentrated.

Now, ‘because scent marketing is so effective at increasing sales in a retail setting, we might lose sight of the fact that Continue reading

Scent Sciences Open House – A Big Success!

On Friday, August 24 Scent Sciences Corp. welcomed more than 100 people in the new office based in Santa Clara. The gathering involved mainly investors and partners, but many friends of Scent Sciences took part to the celebration, too. The event was aimed to show all the progress Scent Sciences has made so far, and thanks to the cooperation of many people we had great food, Continue reading

Scent Sciences at Turner Broadcasting, Atlanta

On July 10th, Scent Sciences’ CEO Bill Wiles flew into Atlanta as guest to attended a Turner Broadcasting event aimed to provide Turner’s divisions with exposure to the “Top Technologies for the Future”.

Mr. Wiles met executives, creative directors, engineers, and a whole host of very creative people – a great audience for Scent Sciences!
The SSC exhibit was full from before the
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We made it to the quarter final..Thanks to YOU!

The bizjournal announced at the begininning of the week that Scent Sciences moved to the quarter final of the social media madness competition with other seven companies listed in the small business category. What can we say? THANKS EVERYONE FOR VOTING AND FOLLOWING US! This is a great achievement for Scent Sciences, and definitely an interesting run. But this is not the end! We  Continue reading

Guess who took the lead?

After the first weekend of the Social Madness competition, we took the lead in our size category! For the full article please [Click Here]

Social Madness is represented by Capital One Spark Business and it shows the best social media growth strategies with local companies. This is at first a local competition but will soon be held in nationwide rounds. More than 50 companies are currently contestants in this competition. Continue reading

Lifestyle Resources Magazine – Guess who’s in it!

Last week Lifestyle Resources published a brand new magazine full of interesting information and interviews. And guess what? Scent Sciences was lucky enough to appear on a 4 page article!

If you follow the link, you’ll be redirected to the first page of the magazine. After that, you just need to go to page 44-47 to learn more about Scent Sciences’ product line, marketplace and next steps!

In addition to  Scent Sciences dining and lodging, travels and events. Check Lifestyle Resources out, great and interesting magazine! Continue reading

Can you Smell the Innovation? Vote for Us!

Hello loyal followers, readers, and lost internet users! We are happy to announce that Scent Sciences just took part in a social media competition! The results will be based on popularity and votes, so if you want to contribute please feel free to spread the word!

The competition is organized by bizjournals.com and it challenges small, medium and large companies to broad their online presence.  If you click on the link you can find Scent Sciences’ name among the small companies. Once you’ll find us, please VOTE for us (you do not need to register or anything) and like our Facebook page, follow us on Twitter and LinkedIn!

Help us spreading the information among your friends – it’s time to smell the Innovation!