Have you tried it yet? You know what I’m talking about, can’t you smell it?? It’s Google Nose! The newest feature launched by Google that allows you to add scent to your Search experience. Amazing, isn’t it?? Such a shame though, as.. it’s just Continue reading
Did you know that if you’re abou to buy or rent a house, you’re actually more likely to go for it if when you see it for the first time it smells like apple pie? Has it ever happened to you? According to Martin Lindstrom, author of Brand Sense, the sense of smell influences emotions and mood and can trigger memories of a specific time in our lives. Some scents may evoke happiness, some other sadness, some other energy, tiredness excitement… Well, it seems unlikely that we’ll ever walk into a room and say, “I smell HMW” or “Ann Summers” or “Disney”, but a brand like “Sony” already has its distinguishing and particular ‘brand scent’. So I’m really wondering how long it’ll take before other brands will adopt this new dimension of branding. For example, what would
Apple smell like? Disney? Laura Ashley? It’d be fun creating s contest and see who comes up with the most original answer. It is not matter of only big brands though, as many other business should consider integrating the ‘scent dimension’ to their branding – particularly this time of the year, when everyone is rushing to get Christmas gifts and struggling to be original.
What difference would make smelling a specific scent in relation to a brand to drive consumers’ purchase? And from a consumer’s perspective, what scent would be able to convince you to buy a specific item rather than a non-smelly one? Continue reading
If you subscribe to any marketing-related publication or feed, you have probably noticed that 80% or more of the articles center around social media and digital marketing, and I get it, I really do. Social media marketing, mobile and web marketing are the latest completely new form of marketing (never mind that on most social media platforms, people do not want to be bothered by Continue reading
The bizjournal announced at the begininning of the week that Scent Sciences moved to the quarter final of the social media madness competition with other seven companies listed in the small business category. What can we say? THANKS EVERYONE FOR VOTING AND FOLLOWING US! This is a great achievement for Scent Sciences, and definitely an interesting run. But this is not the end! We Continue reading
It is widely believed that our olfactory sense triggers the brain to recall memories. This statement got our team thinking, what does our childhood smell like? I think it is fascinating that each of us had different ideas when it came the the smell of our childhood. Perhaps, this is what makes “the smell of childhood” as individual as each of our experiences.
After the first weekend of the Social Madness competition, we took the lead in our size category! For the full article please [Click Here]
Social Madness is represented by Capital One Spark Business and it shows the best social media growth strategies with local companies. This is at first a local competition but will soon be held in nationwide rounds. More than 50 companies are currently contestants in this competition. Continue reading
Hello loyal followers, readers, and lost internet users! We are happy to announce that Scent Sciences just took part in a social media competition! The results will be based on popularity and votes, so if you want to contribute please feel free to spread the word!
The competition is organized by bizjournals.com and it challenges small, medium and large companies to broad their online presence. If you click on the link you can find Scent Sciences’ name among the small companies. Once you’ll find us, please VOTE for us (you do not need to register or anything) and like our Facebook page, follow us on Twitter and LinkedIn!
Help us spreading the information among your friends – it’s time to smell the Innovation!