As mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands.
‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading
Posted in Accessory, brand, Gadget, knowledge, marketing, oils, safety, scent, Scent Sciences, science, technology
- Tagged Brand, Business, Forbes, Gerald Zaltman, Leigh Durst, Odor, USA Today, Washington Times, Yankee Candle, Yankee Candle Company
Lavendar flower (Photo credit: Wikipedia)
On Sunday night, it hit. That scratchy lump feeling in the back of my throat. Tiredness, achy muscles. Was it a case of the Mondays coming a day early? No, I knew that feeling. I spend most of my weekdays with 24 nine year olds. So, it was not my first cold of the season, nor would it be my last. But, now I have the drill down. I’m a firm believer in using scents to combat colds and flus.
Posted in aromatherapy, healthcare, knowledge, oils, safety, scent, wellbeing
- Tagged Cold And Flu, Common cold, Conditions and Diseases, Flu Symptoms, Health, Immune system, Infectious Diseases, Influenza
I was doing some research on the scent of jasmine and I came upon some very interesting information which may amuse you. A laboratory test on mice has found Continue reading
Posted in aromatherapy, healthcare, meditation, nature, safety, scent, wellbeing
- Tagged Alan Gottlieb, Anxiety, aromatherapy, Blurred vision, Depression, Diazepam, Disorders, Headache, Health, Home, Mental confusion, Mental Health, Odor, research, scent, Scent Sciences, Sense, Spasm, Tremor, Valium
Recently, I’ve seen many commercials on Mercedes vehicles and notice that they are promoting a new featured called “Assist Attention,” which helps the vehicle determine when the driver is falling sleep on the road. A long car ride can fatigue the driver, making them more prone to accidents. The new Assist Attention system in Mercedes cars calculates many factors while driving to find out if the driver is Continue reading
Posted in safety, Scent Sciences, UK, wellbeing
- Tagged Business, Cruise control, Driving, Mercedes, Mercedes-Benz, Odor, Steering, Steering wheel, Vehicle
A few weeks ago one of our regular bloggers, Tin Dao, wrote about the smell of danger. It was quite interesting to learn that animals are able to communicate through smell and alert one another . A new study has found that humans can actually smell fear and disgust, two emotions that can be regularly expressed.
Research shows Continue reading
Posted in knowledge, research, safety, scent, science, university
- Tagged Disgust, Emotion, Jackass, Netherlands, Olfaction, Psychological Science, research, Utrecht University