Scent Branding: What do you smell like?

top-10-brands-on-socialcam-eef22540ddAs mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands. 

‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading

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How Scent Eases Cold and Flu Symptoms

Lavendar flower

Lavendar flower (Photo credit: Wikipedia)

On Sunday night, it hit.  That scratchy lump feeling in the back of my throat.  Tiredness, achy muscles.  Was it a case of the Mondays coming a day early?  No, I knew that feeling.  I spend most of my weekdays with 24 nine year olds.  So, it was not my first cold of the season, nor would it be my last.  But, now I have the drill down.   I’m a firm believer in using scents to combat colds and flus.

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Jasmine as strong as valiums?

96I was doing some research on the scent of jasmine and I came upon some very interesting information which may amuse you. A laboratory test on mice has found Continue reading

Automotive Scent Warning System: A life saver?

Recently, I’ve seen many commercials on Mercedes vehicles and notice that they are promoting a new featured called “Assist Attention,” which helps the vehicle determine when the driver is falling sleep on the road. A long car ride can fatigue the driver, making them more prone to accidents. The new Assist Attention system in Mercedes cars calculates many factors while driving to find out if the driver is Continue reading

How do we Know that Scents are Safe? Part 3

We have covered a lot of ground on this topic and have discussed “gray areas” that require our personal judgment be exercised.  Here is one more for you to consider.

More and more people expect that any “smell experience” that they might have encountered should be able to be reprised.  We get into areas where simply identifying the chemistries that define the smell and then re-assembling them may not be prudent.  A recent blog, seen here and not authored by me, addressed the smell of a rain storm and is a case in point.  Many classes of compounds that are created when a rain storm arrives were categorized.  All in all, thousands if not many, many times that number were bundled into three categories: ozone (and effects); petrichor (natural and not natural origin ingredients found on the ground and on pavement, etc.); and geosmin (mostly natural-origin materials deriving from flora and fauna directly or indirectly and associated with “dirt” = earth).  However, the collateral Continue reading

Humans Can Smell Fear

 A few weeks ago one of our regular bloggers, Tin Dao, wrote about the smell of danger. It was quite interesting to learn that animals are able to communicate through smell and alert one another . A new study has found that humans can actually smell fear and disgust, two emotions that can be regularly expressed.

Research shows Continue reading

How do we Know that Scents are Safe? Part 2

Whether the flavors or fragrances are constructed of natural or synthetic ingredients we have established that both can contribute to the list of safe ingredients and to the list of un-safe ingredients.  The origin of the ingredient is a moot point – it is the structure of the ingredient that determines its toxicity / safety profile.  [To be clear, the source can be a differentiating factor IF there are multiple ingredients associated with one source or the other including but not limited to structural isomers of the principal ingredient(s). For instance nature frequently creates l (or d) isomers while synthetic versions are usually racemic mixtures (containing both isomers in equal quantities).]
In the group of ingredients that are routinely used by many to construct fragrances and sometimes flavors there are items for which their safe use has been observed for decades and even longer and yet there are still detractors who claim that Continue reading