What Scent Reminds You of Autumn?

The results are in from our last poll! For those of you that didn’t get a chance to take our poll, the question was, “What scent reminds you of autumn?” The scent with the most votes was wet leaves, with 54% of the votes. I will also have to agree that the smell of wet leaves reminds me that fall has officially started and that winter is just around the corner. I can remember all the times I had to get up early and make the two mile trek to school, every time I took my first step out the door; I could smell the crisp scent of wet leaves in the air. The smell of wet leaves is quite a pleasant smell.

Currently there Continue reading

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How do we Know that Scents are Safe? Part 2

Whether the flavors or fragrances are constructed of natural or synthetic ingredients we have established that both can contribute to the list of safe ingredients and to the list of un-safe ingredients.  The origin of the ingredient is a moot point – it is the structure of the ingredient that determines its toxicity / safety profile.  [To be clear, the source can be a differentiating factor IF there are multiple ingredients associated with one source or the other including but not limited to structural isomers of the principal ingredient(s). For instance nature frequently creates l (or d) isomers while synthetic versions are usually racemic mixtures (containing both isomers in equal quantities).]
In the group of ingredients that are routinely used by many to construct fragrances and sometimes flavors there are items for which their safe use has been observed for decades and even longer and yet there are still detractors who claim that Continue reading

Scent Marketing: Powerful Point of Sale

“Today’s consumers are constantly being assaulted with marketing messages everywhere they turn, to the point where few register at all, and fewer are remembered for more than a moment.

How can forward-thinking marketers break through the clutter? Sensory marketing is the answer.” Continue reading

The Complexity of Scent

Strawberry flower

Strawberry flower (Photo credit: Wikipedia)

When we think of different, beautiful sources of scent – smells and tastes – in our daily lives we think of the smells of roses, of lavender, jasmine, gardenia, lilac – and we think of the tastes of orange juice, grapefruit juice, fresh-picked strawberries, blueberries – the smells of sandalwood, cedarwood, fresh cut grass –

and the smells of freshly-brewed coffee, a freshly-baked croissant, just to name a few.  And, if we have ever thought about it, we might assume that there is some ingredient that represents each of these discrete, unique smells but that is not the case.