Scent Marketing: Powerful Point of Sale

“Today’s consumers are constantly being assaulted with marketing messages everywhere they turn, to the point where few register at all, and fewer are remembered for more than a moment.

How can forward-thinking marketers break through the clutter? Sensory marketing is the answer.” Continue reading

Scent Marketing

Scent has become an integral part of the marketing mix.   International companies including Victoria Secret, Hugo Boss, Singapore Airlines, and Marriott, to name a few, have long ago made scent a standard in their marketing campaigns.  And the market research is there to back up what the industry experts know; that scent maters.  For example, a 1998 study from the University of Paderborn in Germany identified that “olfactory communication” increases Continue reading