As January draws to a close, we are rapidly approaching ScentWorld 2013, the premier scent and sensory marketing event in the world. The conference is taking place February 6-8th at the Marriott Downtown New York City and it is already exceeding last year, in number of attendees, number of exhibitors and sponsorships.
The growing awareness of the benefits of scent and sensory marketing combined with the reality that companies are facing economic Continue reading
Posted in brand, event, knowledge, marketing, scent, Scent Marketing Institute, ScentWorld, technology, USA
- Tagged Art Museums, Chandler Burr, Creative Director, Market, Museum of Arts & Design, New York, New York City, ScentWorld
If you subscribe to any marketing-related publication or feed, you have probably noticed that 80% or more of the articles center around social media and digital marketing, and I get it, I really do. Social media marketing, mobile and web marketing are the latest completely new form of marketing (never mind that on most social media platforms, people do not want to be bothered by Continue reading
Posted in Fun facts, marketing, scent, Scent Marketing Institute, social media, technology, wellbeing
- Tagged food, Market, New York City, Odor, Olfaction, scent, scent marketing institute, scent world, Sense, smi, Social media, Taste, workplace
Patients waiting at the clinic. PARAGUAY. (Photo credit: Community Eye Health)
Many health care professionals have successfully combined scent with patients treatments. Scent can be used to uplift patients emotions, calm patients pre and post surgery, and even diagnose certain disease. However, some health care building smell strongly of disinfectant and other overpowering smells. We ask them to consider how these studies could have an impact in their profession.
Posted in healthcare, research, scent, technology, wellbeing
- Tagged Anxiety, Health, London, Magnetic resonance imaging, Memorial Sloan–Kettering Cancer Center, New York, New York City, Odor, Patient, University College London