This poll was a popular one with lots of votes for Pirates of the Caribbean. Also, a wild card that was often voted in the “other” category was Pixar’s Ratatouille. Although we did not consider Ratatouille when creating the poll, I love the idea of scent-enabling this film! I would love to smell the Parisian kitchen and explore it with Remy! The cheeses! The sauces! The spices!
How can forward-thinking marketers break through the clutter? Sensory marketing is the answer.” Continue reading
Olfactory art is a term that is new to me this week. Working for a scent company and keeping a close watch on the art world, I was surprise that I have never heard this term! Upon finding scholarly article after scholarly article about this topic, I wonder, why has this art form remain hidden from me, and therefore the general public? Despite the manifestos published by the Futurists, the Surrealists, and other post-modern groups, calling for a wider integration of human experience into art, scent elude artists of their time. Some critics in the past argued that scent remains on the “fringe of aesthetics,” and a “lower sense.” Could we coin olfactory art as the new folk art, the quaint country cousin, not to be taken too seriously?