Olfactory art is a term that is new to me this week. Working for a scent company and keeping a close watch on the art world, I was surprise that I have never heard this term! Upon finding scholarly article after scholarly article about this topic, I wonder, why has this art form remain hidden from me, and therefore the general public? Despite the manifestos published by the Futurists, the Surrealists, and other post-modern groups, calling for a wider integration of human experience into art, scent elude artists of their time. Some critics in the past argued that scent remains on the “fringe of aesthetics,” and a “lower sense.” Could we coin olfactory art as the new folk art, the quaint country cousin, not to be taken too seriously?
Eadweard Muybridge & his “flying horse”, Black & White films, piano as soundtrack, the introduction of written & spoken dialogues, colors, motion seats until the introduction of 3D, film technology kept evolving and improving. But what’s missing?
…What if you could watch Avatar and smell the wild forest? Or maybe The Notebook, and being able to smell Ryan Gosling under the rain? (Sorry, I had to say that). Well, this Continue reading