Anyone who has read my posts will probably have realised that my love of scent is inextricably linked with the natural world, landscapes and seasons. I also find that we can glean valuable glimpses about how our early ancestors related to their world through the world of myths, legends and folklore. But also, because natural scents are unchanging, they are our only remaining tangible link with our predecessors. This is the time of year when we begin to emerge from winter; it is a time of seasonal transition, and so a time of observation. The ancient Celts and Gaels – like so many other cultures – would look for signs and portents.
In Scotland, Ireland and the Isle of Man, the last throes of winter and the first signs of spring were marked by the festival of Imbolc, which coincided with the emergence of snowdrops. This festival, and others such as the Welsh Gŵil Fair y Canhwyllau, celebrated the beginning of spring – held on the 1st February, falling exactly between the winter solstice and the spring equinox. Apart from the snowdrop, Imbolc was also very much associated with Continue reading
Posted in aromatherapy, knowledge, meditation, nature, research, scent, UK, wellbeing
- Tagged aromatherapy, Odor, Perfume, pring, scent, winter
As mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands.
‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading
Posted in Accessory, brand, Gadget, knowledge, marketing, oils, safety, scent, Scent Sciences, science, technology
- Tagged Brand, Business, Forbes, Gerald Zaltman, Leigh Durst, Odor, USA Today, Washington Times, Yankee Candle, Yankee Candle Company
Google Nose – Are you ready for it?
Have you tried it yet? You know what I’m talking about, can’t you smell it?? It’s Google Nose! The newest feature launched by Google that allows you to add scent to your Search experience. Amazing, isn’t it?? Such a shame though, as.. it’s just Continue reading
Posted in entertainment, event, Features, Fun facts, Google, knowledge, marketing, social media, technology
- Tagged add scent to search, April Fool, April Fools Day, CNET, Google, google smell, GoogleNose, Huffington Post, Odor, scentsation, search scent, Smell feature Google, Smell Google, Social Networking, Twitter, YouTube
Lemon (Photo credit: Moyan_Brenn)
The new year provides a chance for us to evaluate ourselves, to consider what we do well and what we need to work on. I love this tradition. I like the opportunity to make small changes (or big changes) every year. Sometimes the resolutions stick and sometimes they only last for a few weeks but every January we have the chance to look squarely at ourselves and try to be better people.
This year I wondered, could scent help people stick to their new year resolution? If so, how? Here are some common new years resolutions and how scent can help.
Posted in aromatherapy, meditation, scent, Scent Sciences, Uncategorized, wellbeing
- Tagged Essential oil, Health, January, Japan, Lavender, Lemon, Odor, Wesleyan University
Happy New Year everyone! We all hope you had nice holidays and celebrations, now it’s time to go back to work for a new and exciting year! Especially here at Scent Sciences…things are getting VERY exciting (and fast-paced!). Looks like the next few weeks are going to be…THE RIGHT ONES! Stay tuned;)
On that note, there is one particular event that here at Scent Sciences we are looking forward to: the ScentWorld expo. Taking place in Downtown New York City from February 6th, 2013 through February 8th, 2013 the ScentWorld expo will be Continue reading
Posted in entertainment, event, Scent Marketing Institute, Scent Sciences, technology, USA
- Tagged Bill Wiles, Business, Chris Bowers, Market, Marketing and Advertising, Odor, Scent Sciences, ScentWorld
What’s that Christmas smell!?
Happy holidays, dear Scent Sciencers! On behalf of the whole team, I wish you very happy days and a great beginning of the new year. Now, no matter whether you spent these past few days with relatives, eating and sleeping or not, it’d be really interesting to see what kind of scents reminds of Christmas the most. So why not Continue reading
Posted in brand, Fun facts, marketing, News, scent, Scent Sciences
- Tagged Christmas, Facebook, favorite, holiday, Italy, memoria, Natale, New Year, Odor, odore, Pandoro, Peppermint, poll, preferito, profumo, scent, smell, Twitter, Verona
I was doing some research on the scent of jasmine and I came upon some very interesting information which may amuse you. A laboratory test on mice has found Continue reading
Posted in aromatherapy, healthcare, meditation, nature, safety, scent, wellbeing
- Tagged Alan Gottlieb, Anxiety, aromatherapy, Blurred vision, Depression, Diazepam, Disorders, Headache, Health, Home, Mental confusion, Mental Health, Odor, research, scent, Scent Sciences, Sense, Spasm, Tremor, Valium
The “smell organ” as illustrated by Frank R. Paul in the June 1922 issue of Science and Invention
This week I ran into something really, really, really cool. Have you ever thought of an instrument that can play…scents?? I swear when I read this is I was totally shocked! Although there’s no evidence this was ever actually constructed, the idea is Continue reading
Posted in 4D, art, entertainment, Fun facts, oils, scent, science, technology
- Tagged Aroma compound, Electrical Experimenter, Frank R. Paul, French language, Odor, Perfumer, Smell-O-Vision, Walt Disney Parks and Resorts
Did you know that if you’re abou to buy or rent a house, you’re actually more likely to go for it if when you see it for the first time it smells like apple pie? Has it ever happened to you? According to Martin Lindstrom, author of Brand Sense, the sense of smell influences emotions and mood and can trigger memories of a specific time in our lives. Some scents may evoke happiness, some other sadness, some other energy, tiredness excitement… Well, it seems unlikely that we’ll ever walk into a room and say, “I smell HMW” or “Ann Summers” or “Disney”, but a brand like “Sony” already has its distinguishing and particular ‘brand scent’. So I’m really wondering how long it’ll take before other brands will adopt this new dimension of branding. For example, what would
Apple smell like? Disney? Laura Ashley? It’d be fun creating s contest and see who comes up with the most original answer. It is not matter of only big brands though, as many other business should consider integrating the ‘scent dimension’ to their branding – particularly this time of the year, when everyone is rushing to get Christmas gifts and struggling to be original.
What difference would make smelling a specific scent in relation to a brand to drive consumers’ purchase? And from a consumer’s perspective, what scent would be able to convince you to buy a specific item rather than a non-smelly one? Continue reading
Posted in Fun facts, knowledge, News, print media, Scent Marketing Institute, social media, USA
- Tagged Abercrombie & Fitch, Ann Summers, Apple pie, Christmas, Martin Lindstrom, Mulled wine, Odor, Olfaction, Pleasure, Retail, Sense, Sony, SonyStyle, Spangenberg, Switzerland, Yves Saint-Laurent