Signs, Portents and Scented Transitions

Imbolc Festival

Anyone who has read my posts will probably have realised that my love of scent is inextricably linked with the natural world, landscapes and seasons. I also find that we can glean valuable glimpses about how our early ancestors related to their world through the world of myths, legends and folklore. But also, because natural scents are unchanging, they are our only remaining tangible link with our predecessors. This is the time of year when we begin to emerge from winter; it is a time of seasonal transition, and so a time of observation. The ancient Celts and Gaels – like so many other cultures – would look for signs and portents.

In Scotland, Ireland and the Isle of Man, the last throes of winter and the first signs of spring were marked by the festival of Imbolc, which coincided with the emergence of snowdrops. This festival, and others such as the Welsh Gŵil Fair y Canhwyllau, celebrated the beginning of spring – held on the 1st February, falling exactly between the winter solstice and the spring equinox. Apart from the snowdrop, Imbolc was also very much associated with Continue reading

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Scent Branding: What do you smell like?

top-10-brands-on-socialcam-eef22540ddAs mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands. 

‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading

Google Nose: Lights on the sense of SMELL!

Google Nose Scent Sciences Scentsation

Google Nose – Are you ready for it?

Have you tried it yet? You know what I’m talking about, can’t you smell it?? It’s Google Nose! The newest feature launched by Google that allows you to add scent to your Search experience. Amazing, isn’t it?? Such a shame though, as.. it’s just Continue reading

Time for New Year Resolutions

Lemon

Lemon (Photo credit: Moyan_Brenn)

The new year provides a chance for us to evaluate ourselves, to consider what we do well and what we need to work on.  I love this tradition. I like the opportunity to make small changes (or big changes) every year.  Sometimes the resolutions stick and sometimes they only last for a few weeks but every January we have the chance to look squarely at ourselves and try to be better people.

This year I wondered, could scent help people stick to their new year resolution?  If so, how?  Here are some common new years resolutions and how scent can help.

Continue reading

Happy 2013 – Time to Take Off!

2013Happy New Year everyone! We all hope you had nice holidays and celebrations, now it’s time to go back to work for a new and exciting year! Especially here at Scent Sciences…things are getting VERY exciting (and fast-paced!). Looks like the next few weeks are going to be…THE RIGHT ONES! Stay tuned;)

On that note, there is one particular event that here at Scent Sciences we are looking forward to: the ScentWorld expo. Taking place in Downtown New York City from February 6th, 2013 through February 8th, 2013 the ScentWorld expo will be Continue reading

Learning How to Smell Better in Our Odiferous World – Part 1

550px-Improve-Your-Sense-of-Smell-Step-1Many people have asked how they can learn to “smell” more proficiently.  While each of us is born with the techniques of smelling (smelling through the nose and smelling through the back of the throat – the latter being lumped together with the sense of  taste – actually only the sensations of salty, sweet, bitter, sour, umami (savory)) – we seem to think that improving our ability to smell requires something magical and probably well beyond our “normal” capabilities.  That is not so.  Smelling better – improving our ability to be more discriminating and more capable of identifying odor types as well as specific odors – is mostly a function of experience.  Practice and more practice is the key to learning how to become better and better at it.
Start with things that are fun and that are easier to Continue reading

Happy Holidays from Scent Sciences!

ChristmasSmells

What’s that Christmas smell!?

Happy holidays, dear Scent Sciencers! On behalf of the whole team, I wish you very happy days and a great beginning of the new year. Now, no matter whether you spent these past few days with relatives, eating and sleeping or not, it’d be really interesting to see what kind of scents reminds of Christmas the most. So why not Continue reading

Jasmine as strong as valiums?

96I was doing some research on the scent of jasmine and I came upon some very interesting information which may amuse you. A laboratory test on mice has found Continue reading

A Scented Instrument? Nothing new…!

1922-june-science-and-invention-sm

The “smell organ” as illustrated by Frank R. Paul in the June 1922 issue of Science and Invention

This week I ran into something really, really, really cool. Have you ever thought of an instrument that can play…scents?? I swear when I read this is I was totally shocked! Although there’s no evidence this was ever actually constructed, the idea is Continue reading

Shopping Time: Can You Smell It?

Three-tips-to-make-your-kitchen-cozier-this-winter_16001044_800913322_0_0_14059506_300 kitchen-2-1957-xlg remodeled-kitchen-featuring-natural-cherry-cabinetryDid you know that if you’re abou to buy or rent a house, you’re actually more likely to go for it if when you see it for the first time it smells like apple pie? Has it ever happened to you? According to Martin Lindstrom, author of Brand Sense, the sense of smell influences emotions and mood and can trigger memories of a specific time in our lives. Some scents may evoke happiness, some other sadness, some other energy, tiredness  excitement… Well, it seems unlikely that we’ll ever walk into a room and say, “I smell HMW” or “Ann Summers” or “Disney”, but a brand like “Sony” already has its distinguishing and particular ‘brand scent’. So I’m really wondering how long it’ll take before other brands will adopt this new dimension of branding. For example, what would

grandarcade_heroApple smell like? Disney? Laura Ashley? It’d be fun creating s contest and see who comes up with the most original answer. It is not matter of only big brands though, as many other business should consider integrating the ‘scent dimension’ to their branding – particularly this time of the year, when everyone is rushing to get Christmas gifts and struggling to be original.
What difference would make smelling a specific scent in relation to a brand to drive consumers’ purchase? And from a consumer’s perspective, what scent would be able to convince you to buy a specific item rather than a non-smelly one? Continue reading