Olfactory art is a term that is new to me this week. Working for a scent company and keeping a close watch on the art world, I was surprise that I have never heard this term! Upon finding scholarly article after scholarly article about this topic, I wonder, why has this art form remain hidden from me, and therefore the general public? Despite the manifestos published by the Futurists, the Surrealists, and other post-modern groups, calling for a wider integration of human experience into art, scent elude artists of their time. Some critics in the past argued that scent remains on the “fringe of aesthetics,” and a “lower sense.” Could we coin olfactory art as the new folk art, the quaint country cousin, not to be taken too seriously?
Since the announcement of our product, we have received substantial interest in the ScentScape from museums across the world. We are so thrilled to receive such a strong interest from curators worldwide! In our recent conversations we’ve learned that curators believe that scent will strengthen the bridge between the viewer and the exhibit in a meaningful way.
The connection between scent and museums is not new. Historically, the Odorama exhibit at the Pompidou