Learning How to Smell Better in Our Odiferous World – Part 1

550px-Improve-Your-Sense-of-Smell-Step-1Many people have asked how they can learn to “smell” more proficiently.  While each of us is born with the techniques of smelling (smelling through the nose and smelling through the back of the throat – the latter being lumped together with the sense of  taste – actually only the sensations of salty, sweet, bitter, sour, umami (savory)) – we seem to think that improving our ability to smell requires something magical and probably well beyond our “normal” capabilities.  That is not so.  Smelling better – improving our ability to be more discriminating and more capable of identifying odor types as well as specific odors – is mostly a function of experience.  Practice and more practice is the key to learning how to become better and better at it.
Start with things that are fun and that are easier to Continue reading
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Shopping Time: Can You Smell It?

Three-tips-to-make-your-kitchen-cozier-this-winter_16001044_800913322_0_0_14059506_300 kitchen-2-1957-xlg remodeled-kitchen-featuring-natural-cherry-cabinetryDid you know that if you’re abou to buy or rent a house, you’re actually more likely to go for it if when you see it for the first time it smells like apple pie? Has it ever happened to you? According to Martin Lindstrom, author of Brand Sense, the sense of smell influences emotions and mood and can trigger memories of a specific time in our lives. Some scents may evoke happiness, some other sadness, some other energy, tiredness  excitement… Well, it seems unlikely that we’ll ever walk into a room and say, “I smell HMW” or “Ann Summers” or “Disney”, but a brand like “Sony” already has its distinguishing and particular ‘brand scent’. So I’m really wondering how long it’ll take before other brands will adopt this new dimension of branding. For example, what would

grandarcade_heroApple smell like? Disney? Laura Ashley? It’d be fun creating s contest and see who comes up with the most original answer. It is not matter of only big brands though, as many other business should consider integrating the ‘scent dimension’ to their branding – particularly this time of the year, when everyone is rushing to get Christmas gifts and struggling to be original.
What difference would make smelling a specific scent in relation to a brand to drive consumers’ purchase? And from a consumer’s perspective, what scent would be able to convince you to buy a specific item rather than a non-smelly one? Continue reading

Coming to Our Senses: How Scent Can Enrich Our Lives

Social_mediaIf you subscribe to any marketing-related publication or feed, you have probably noticed that 80% or more of the articles center around social media and digital marketing, and I get it, I really do. Social media marketing, mobile and web marketing are the latest completely new form of marketing (never mind that on most social media platforms, people do not want to be bothered by Continue reading

Increase Creativity With Scents!

unleash-creativityHey everyone! I would like to say that this will be my final post because my time here as an intern for Scent Sciences has come to an end. It has been an awesome experience and I have learned a lot along the way. I never knew how much information there was about the olfactory system and the various uses of scents and smells. It’s definitely interesting information to want to learn more about!

Enough about that, let’s talk about something cool! How would Continue reading

Scents-able Diets

DietIt is a common fact that our ability to taste is disproportionately based on our ability to smell. Seventy-five percent of what we eat is enjoyable in flavor due in part by our personal preferences molded by the strength of our olfactory. Using this knowledge, we can employ the senses all around us to either stimulate or prevent the desire to eat. If you struggle with adapting a new diet, cannot shed however many pounds, or need to put on a healthier weight, the problem can be remedied in more ways than ordinarily considered. Scents are powerful tools to assist Continue reading

How do we Know that Scents are Safe? Part 3

We have covered a lot of ground on this topic and have discussed “gray areas” that require our personal judgment be exercised.  Here is one more for you to consider.

More and more people expect that any “smell experience” that they might have encountered should be able to be reprised.  We get into areas where simply identifying the chemistries that define the smell and then re-assembling them may not be prudent.  A recent blog, seen here and not authored by me, addressed the smell of a rain storm and is a case in point.  Many classes of compounds that are created when a rain storm arrives were categorized.  All in all, thousands if not many, many times that number were bundled into three categories: ozone (and effects); petrichor (natural and not natural origin ingredients found on the ground and on pavement, etc.); and geosmin (mostly natural-origin materials deriving from flora and fauna directly or indirectly and associated with “dirt” = earth).  However, the collateral Continue reading

Does it smell like November?

Hello everyone! I can’t believe that Thanksgiving is right around the corner. The days in November seems to be rolling by faster than I realize (probably for you too). I’ve notice Christmas decorations are already being put up in retail stores and houses all around the Silicon Valley.

I started to notice that in November stores are starting to smell a bit different. When I was strolling through the mall, I instantly Continue reading

What if I can’t SMELL?!

Have you ever wondered of how would it feel if you couldn’t see well, taste well, hear well….? From my perspective, that would be an extreme challenge to deal with, especially because I’ve been lucky enough to experience all my senses so far. But have any of you ever wondered how you’d feel if you couldn’t smell properly? Or at least, not being able to easily identify basic smells? This condition is called Anosmia, which is identified as the inability to Continue reading

On the Beach

Pacific Ocean

Over the last few months, we have been exploring the types of odours that are found in the natural world; and the environments where we like to meditate, seek peace and wellbeing, or simply feel good. Many of us like to be close to the sea. The sea shore can deliver some unique sensations, depending on the landscape, weather, tides and waters. An intimate, crescent shaped, sandy beach on a tropical island in the Indian Ocean might evoke Continue reading

Scent Marketing in the Workplace

If you stop and try to think how your workplace smells like, can you identify a specific odor? Or can you at least remember how you feel when you think about it? I personally find it really easy to recreate in my mind the scents I smell every day, and with them also specific moods and attitudes I associate to those specific environments. For example, the smell of my house makes me feel relaxed and cosy, the smell of buses makes me feel anxious (because I’m usually in a rush), the smell of my office makes me feel productive and the smell of my university hall makes me feel concentrated.

Now, ‘because scent marketing is so effective at increasing sales in a retail setting, we might lose sight of the fact that Continue reading