Scent Branding: What do you smell like?

top-10-brands-on-socialcam-eef22540ddAs mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands. 

‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading

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Google Nose: Lights on the sense of SMELL!

Google Nose Scent Sciences Scentsation

Google Nose – Are you ready for it?

Have you tried it yet? You know what I’m talking about, can’t you smell it?? It’s Google Nose! The newest feature launched by Google that allows you to add scent to your Search experience. Amazing, isn’t it?? Such a shame though, as.. it’s just Continue reading

Something for Everyone at ScentWorld 2013

Bottom_SkylineAs January draws to a close, we are rapidly approaching ScentWorld 2013, the premier scent and sensory marketing event in the world. The conference is taking place February 6-8th at the Marriott Downtown New York City and it is already exceeding last year, in number of attendees, number of exhibitors and sponsorships.

 

The growing awareness of the benefits of scent and sensory marketing combined with the reality that companies are facing economic Continue reading

Still smells like Christmas…??

pine tree

pine tree

I’ve just recently ran into an article that explains how Americans love the different scents of Christmas, and particularly the one of Pine Tree. ScentSicles has been working on the development of scented ornaments to make also fake pine trees smell like real trees. How cool is that? This way we can avoid to kill trees and be all earth-friendly (they’re also biodegradable). And still enjoy good smell 🙂 Continue reading

Happy 2013 – Time to Take Off!

2013Happy New Year everyone! We all hope you had nice holidays and celebrations, now it’s time to go back to work for a new and exciting year! Especially here at Scent Sciences…things are getting VERY exciting (and fast-paced!). Looks like the next few weeks are going to be…THE RIGHT ONES! Stay tuned;)

On that note, there is one particular event that here at Scent Sciences we are looking forward to: the ScentWorld expo. Taking place in Downtown New York City from February 6th, 2013 through February 8th, 2013 the ScentWorld expo will be Continue reading

A Scented Instrument? Nothing new…!

1922-june-science-and-invention-sm

The “smell organ” as illustrated by Frank R. Paul in the June 1922 issue of Science and Invention

This week I ran into something really, really, really cool. Have you ever thought of an instrument that can play…scents?? I swear when I read this is I was totally shocked! Although there’s no evidence this was ever actually constructed, the idea is Continue reading

Coming to Our Senses: How Scent Can Enrich Our Lives

Social_mediaIf you subscribe to any marketing-related publication or feed, you have probably noticed that 80% or more of the articles center around social media and digital marketing, and I get it, I really do. Social media marketing, mobile and web marketing are the latest completely new form of marketing (never mind that on most social media platforms, people do not want to be bothered by Continue reading

Does it smell like November?

Hello everyone! I can’t believe that Thanksgiving is right around the corner. The days in November seems to be rolling by faster than I realize (probably for you too). I’ve notice Christmas decorations are already being put up in retail stores and houses all around the Silicon Valley.

I started to notice that in November stores are starting to smell a bit different. When I was strolling through the mall, I instantly Continue reading

Scent and Your Health

Patients waiting at the clinic. PARAGUAY.

Patients waiting at the clinic. PARAGUAY. (Photo credit: Community Eye Health)

Many health care professionals have successfully combined scent with patients treatments.  Scent can be used to uplift patients emotions, calm patients pre and post surgery, and even diagnose certain disease.  However, some health care building smell strongly of disinfectant and other overpowering smells.  We ask them to consider how these studies could have an impact in their profession.

Greetings from Scent Sciences President & CEO, Bill Wiles

As  Scent Sciences  continues to grow I thought I would share on the blog why we are all very excited about where we and the scent world are going.   If you are a long-time follower of Scent Sciences you will have watched us grow from a scent emitting device company to one with a unique disruptive technology platform incorporating an industry standard API, software suite, scent delivery devices and proprietary scent technologies.  So, why is this exciting?  We now have Continue reading