Scent Branding: What do you smell like?

top-10-brands-on-socialcam-eef22540ddAs mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands. 

‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading

Google Nose: Lights on the sense of SMELL!

Google Nose Scent Sciences Scentsation

Google Nose – Are you ready for it?

Have you tried it yet? You know what I’m talking about, can’t you smell it?? It’s Google Nose! The newest feature launched by Google that allows you to add scent to your Search experience. Amazing, isn’t it?? Such a shame though, as.. it’s just Continue reading

Something for Everyone at ScentWorld 2013

Bottom_SkylineAs January draws to a close, we are rapidly approaching ScentWorld 2013, the premier scent and sensory marketing event in the world. The conference is taking place February 6-8th at the Marriott Downtown New York City and it is already exceeding last year, in number of attendees, number of exhibitors and sponsorships.

 

The growing awareness of the benefits of scent and sensory marketing combined with the reality that companies are facing economic Continue reading

Still smells like Christmas…??

pine tree

pine tree

I’ve just recently ran into an article that explains how Americans love the different scents of Christmas, and particularly the one of Pine Tree. ScentSicles has been working on the development of scented ornaments to make also fake pine trees smell like real trees. How cool is that? This way we can avoid to kill trees and be all earth-friendly (they’re also biodegradable). And still enjoy good smell 🙂 Continue reading

Happy Holidays from Scent Sciences!

ChristmasSmells

What’s that Christmas smell!?

Happy holidays, dear Scent Sciencers! On behalf of the whole team, I wish you very happy days and a great beginning of the new year. Now, no matter whether you spent these past few days with relatives, eating and sleeping or not, it’d be really interesting to see what kind of scents reminds of Christmas the most. So why not Continue reading

Coming to Our Senses: How Scent Can Enrich Our Lives

Social_mediaIf you subscribe to any marketing-related publication or feed, you have probably noticed that 80% or more of the articles center around social media and digital marketing, and I get it, I really do. Social media marketing, mobile and web marketing are the latest completely new form of marketing (never mind that on most social media platforms, people do not want to be bothered by Continue reading

Scents-able Diets

DietIt is a common fact that our ability to taste is disproportionately based on our ability to smell. Seventy-five percent of what we eat is enjoyable in flavor due in part by our personal preferences molded by the strength of our olfactory. Using this knowledge, we can employ the senses all around us to either stimulate or prevent the desire to eat. If you struggle with adapting a new diet, cannot shed however many pounds, or need to put on a healthier weight, the problem can be remedied in more ways than ordinarily considered. Scents are powerful tools to assist Continue reading

Does it smell like November?

Hello everyone! I can’t believe that Thanksgiving is right around the corner. The days in November seems to be rolling by faster than I realize (probably for you too). I’ve notice Christmas decorations are already being put up in retail stores and houses all around the Silicon Valley.

I started to notice that in November stores are starting to smell a bit different. When I was strolling through the mall, I instantly Continue reading

Scent Marketing in the Workplace

If you stop and try to think how your workplace smells like, can you identify a specific odor? Or can you at least remember how you feel when you think about it? I personally find it really easy to recreate in my mind the scents I smell every day, and with them also specific moods and attitudes I associate to those specific environments. For example, the smell of my house makes me feel relaxed and cosy, the smell of buses makes me feel anxious (because I’m usually in a rush), the smell of my office makes me feel productive and the smell of my university hall makes me feel concentrated.

Now, ‘because scent marketing is so effective at increasing sales in a retail setting, we might lose sight of the fact that Continue reading

Greetings from Scent Sciences President & CEO, Bill Wiles

As  Scent Sciences  continues to grow I thought I would share on the blog why we are all very excited about where we and the scent world are going.   If you are a long-time follower of Scent Sciences you will have watched us grow from a scent emitting device company to one with a unique disruptive technology platform incorporating an industry standard API, software suite, scent delivery devices and proprietary scent technologies.  So, why is this exciting?  We now have Continue reading