Shopping Time: Can You Smell It?

Three-tips-to-make-your-kitchen-cozier-this-winter_16001044_800913322_0_0_14059506_300 kitchen-2-1957-xlg remodeled-kitchen-featuring-natural-cherry-cabinetryDid you know that if you’re abou to buy or rent a house, you’re actually more likely to go for it if when you see it for the first time it smells like apple pie? Has it ever happened to you? According to Martin Lindstrom, author of Brand Sense, the sense of smell influences emotions and mood and can trigger memories of a specific time in our lives. Some scents may evoke happiness, some other sadness, some other energy, tiredness  excitement… Well, it seems unlikely that we’ll ever walk into a room and say, “I smell HMW” or “Ann Summers” or “Disney”, but a brand like “Sony” already has its distinguishing and particular ‘brand scent’. So I’m really wondering how long it’ll take before other brands will adopt this new dimension of branding. For example, what would

grandarcade_heroApple smell like? Disney? Laura Ashley? It’d be fun creating s contest and see who comes up with the most original answer. It is not matter of only big brands though, as many other business should consider integrating the ‘scent dimension’ to their branding – particularly this time of the year, when everyone is rushing to get Christmas gifts and struggling to be original.
What difference would make smelling a specific scent in relation to a brand to drive consumers’ purchase? And from a consumer’s perspective, what scent would be able to convince you to buy a specific item rather than a non-smelly one? Continue reading

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Old Books and their Addictive Smell

smelly_bookHave you ever found yourself in an old-fashion book store, hiding in the corner and looking like a creep who’s trying to do something weird with some book? Well, I have. But honestly, I was not trying to look possessed or anything – I was just Continue reading

Olfactory Art

Nobi Shioya, Seven Deadly Sins

Olfactory art is a term that is new to me this week.  Working for a scent company and keeping a close watch on the art world, I was surprise that I have never heard this term!  Upon finding scholarly article after scholarly article about this topic, I wonder, why has this art form remain hidden from me, and therefore the general public? Despite the manifestos published by the Futurists, the Surrealists, and other post-modern groups, calling for a wider integration of human experience into art, scent elude artists of their time.  Some critics in the past argued that scent remains on the “fringe of aesthetics,” and a “lower sense.”  Could we coin olfactory art as the new folk art, the quaint country cousin, not to be taken too seriously?

The Implementation of Scent in Museums

Since the announcement of our product, we have received substantial interest in the ScentScape from museums across the world.  We are so thrilled to receive such a strong interest from curators worldwide!  In our recent conversations we’ve learned that curators believe that scent will strengthen the bridge between the viewer and the exhibit in a meaningful way.

The connection between scent and museums is not new.  Historically, the Odorama exhibit at the Pompidou

Lifestyle Resources Magazine – Guess who’s in it!

Last week Lifestyle Resources published a brand new magazine full of interesting information and interviews. And guess what? Scent Sciences was lucky enough to appear on a 4 page article!

If you follow the link, you’ll be redirected to the first page of the magazine. After that, you just need to go to page 44-47 to learn more about Scent Sciences’ product line, marketplace and next steps!

In addition to  Scent Sciences dining and lodging, travels and events. Check Lifestyle Resources out, great and interesting magazine! Continue reading