How can forward-thinking marketers break through the clutter? Sensory marketing is the answer.” (www.scentmarketing.org)
Many studies on scent have been conducted so far, and the result is becoming more and more certain: scent is a powerful tool that can serve to recall memories and positive feelings. Given that, innovative brands have started including scent marketing into their strategies. A fun and recent example of how scent helped a food company in the UK to increase their awareness and sales by placing the smell of backed potatoes into bus stops. Interesting. A similar sensation happens to me every time I walk by a pizza place: as soon as I smell tomato mixed with mozzarella and fresh ingredients I feel like melting – and I instantly buy a slice.
Has it ever happend to you? If yes, don’t be too surprised and take a look at this video..
What’s your position about scent marketing? Let us know your thoughts!
Written by Carlotta Zorzi
- Scent Marketing (scentsciences.wordpress.com)