Coming to Our Senses: How Scent Can Enrich Our Lives

Social_mediaIf you subscribe to any marketing-related publication or feed, you have probably noticed that 80% or more of the articles center around social media and digital marketing, and I get it, I really do. Social media marketing, mobile and web marketing are the latest completely new form of marketing (never mind that on most social media platforms, people do not want to be bothered by Continue reading

Increase Creativity With Scents!

unleash-creativityHey everyone! I would like to say that this will be my final post because my time here as an intern for Scent Sciences has come to an end. It has been an awesome experience and I have learned a lot along the way. I never knew how much information there was about the olfactory system and the various uses of scents and smells. It’s definitely interesting information to want to learn more about!

Enough about that, let’s talk about something cool! How would Continue reading

Scents-able Diets

DietIt is a common fact that our ability to taste is disproportionately based on our ability to smell. Seventy-five percent of what we eat is enjoyable in flavor due in part by our personal preferences molded by the strength of our olfactory. Using this knowledge, we can employ the senses all around us to either stimulate or prevent the desire to eat. If you struggle with adapting a new diet, cannot shed however many pounds, or need to put on a healthier weight, the problem can be remedied in more ways than ordinarily considered. Scents are powerful tools to assist Continue reading

The Sweet Smell of Chocolate

Hello everyone! My name is Tin Dao and I will be a new blogger for Scent Sciences. So look for future blogs by me!

I know that many of you love eating chocolate. I know that for a fact I splurge on chocolate a little too much…but

Continue reading

How You Are Influenced by the Smells Around You

Can smells be the basis for world peace?  OK…  maybe that is taking the whole “smell thing” a bit far, but smells in our daily lives affect the way we conduct business, the way we teach or learn… heck – smell probably effects the list of groceries we buy each week. Continue reading

Scent Marketing: Powerful Point of Sale

“Today’s consumers are constantly being assaulted with marketing messages everywhere they turn, to the point where few register at all, and fewer are remembered for more than a moment.

How can forward-thinking marketers break through the clutter? Sensory marketing is the answer.” Continue reading