As mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands.
‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading
Posted in Accessory, brand, Gadget, knowledge, marketing, oils, safety, scent, Scent Sciences, science, technology
- Tagged Brand, Business, Forbes, Gerald Zaltman, Leigh Durst, Odor, USA Today, Washington Times, Yankee Candle, Yankee Candle Company
In my last blog post, we explored the types of smells associated with the seashore. However, there is one other important aromatic found, very occasionally, on the beach – ambergris. The name translates as ‘grey amber’ which gives a clue to its appearance. Ambergris can be found washed up on the shores of New Zealand, Australia and the Indian Ocean, and it has long held an important place in perfumery, as a medicine, aphrodisiac and incense. Originally it was thought to be bird excrement, or congealed gum or bitumen, or even a Continue reading
Posted in healthcare, knowledge, nature, research, scent, science, wellbeing
- Tagged Ambergris, Ernest Beaux, Gulf of Aden, Indian Ocean, New Zealand, North Africa, Paris, Perfume, Persian Gulf, Sperm whale
The “smell organ” as illustrated by Frank R. Paul in the June 1922 issue of Science and Invention
This week I ran into something really, really, really cool. Have you ever thought of an instrument that can play…scents?? I swear when I read this is I was totally shocked! Although there’s no evidence this was ever actually constructed, the idea is Continue reading
Posted in 4D, art, entertainment, Fun facts, oils, scent, science, technology
- Tagged Aroma compound, Electrical Experimenter, Frank R. Paul, French language, Odor, Perfumer, Smell-O-Vision, Walt Disney Parks and Resorts
It is a common fact that our ability to taste is disproportionately based on our ability to smell. Seventy-five percent of what we eat is enjoyable in flavor due in part by our personal preferences molded by the strength of our olfactory. Using this knowledge, we can employ the senses all around us to either stimulate or prevent the desire to eat. If you struggle with adapting a new diet, cannot shed however many pounds, or need to put on a healthier weight, the problem can be remedied in more ways than ordinarily considered. Scents are powerful tools to assist Continue reading
Posted in 4D, aromatherapy, Fun facts, healthcare, knowledge, marketing, oils, rehabilitation, scent, science, Uncategorized, wellbeing
- Tagged Appetite, Cravings, Diet, food, Health, Odor, Olfaction, Overweight, Sense, Shopping, Underweight, Weight, Weight loss
Photo Credit office headache image by John Keith from Fotolia.com
You know that annoying feeling when your head hurts and you feel you can’t think or do anything? Of course you do.
Aromatherapy can be very useful when it comes to natural methods to cure headaches and helps reducing the use of drugs. Livestrong.com specifically said that “essential oils can be used to treat almost any ailment whether physical or emotional”, so Continue reading
Posted in aromatherapy, healthcare, meditation, oils, research, scent, science, university, wellbeing
- Tagged Alternative medicine, aromatherapy, Creighton University School of Medicine, Essential oil, Ginger, Headache, Lavender, Nebraska, Omaha, Pain, Peppermint
Have you ever wondered of how would it feel if you couldn’t see well, taste well, hear well….? From my perspective, that would be an extreme challenge to deal with, especially because I’ve been lucky enough to experience all my senses so far. But have any of you ever wondered how you’d feel if you couldn’t smell properly? Or at least, not being able to easily identify basic smells? This condition is called Anosmia, which is identified as the inability to Continue reading
Posted in knowledge, nature, research, scent, science, wellbeing
- Tagged Anosmia, Carlotta Zorzi, Common cold, Health, James Paget, List of Primeval characters, Odor, Olfaction, Sense, Senses, Smell and Taste, Taste, X-ray computed tomography
Over the last few months, we have been exploring the types of odours that are found in the natural world; and the environments where we like to meditate, seek peace and wellbeing, or simply feel good. Many of us like to be close to the sea. The sea shore can deliver some unique sensations, depending on the landscape, weather, tides and waters. An intimate, crescent shaped, sandy beach on a tropical island in the Indian Ocean might evoke Continue reading
Posted in aromatherapy, knowledge, meditation, nature, research, scent, Scent Sciences, science, university, wellbeing
- Tagged aromatherapy, Atlantic Ocean, beach, British Isles, Demeter, Fucus, Health, help, Indian Ocean, Marine biology, meditation, Odor, Olfaction, Relax, scent, Scotland, sea, Shopping, Trade Wind
A few weeks ago one of our regular bloggers, Tin Dao, wrote about the smell of danger. It was quite interesting to learn that animals are able to communicate through smell and alert one another . A new study has found that humans can actually smell fear and disgust, two emotions that can be regularly expressed.
Research shows Continue reading
Posted in knowledge, research, safety, scent, science, university
- Tagged Disgust, Emotion, Jackass, Netherlands, Olfaction, Psychological Science, research, Utrecht University