Scent Branding: What do you smell like?

top-10-brands-on-socialcam-eef22540ddAs mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands. 

‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading