As mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands.
‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading
Posted in Accessory, brand, Gadget, knowledge, marketing, oils, safety, scent, Scent Sciences, science, technology
- Tagged Brand, Business, Forbes, Gerald Zaltman, Leigh Durst, Odor, USA Today, Washington Times, Yankee Candle, Yankee Candle Company
I’ve just recently ran into an article that explains how Americans love the different scents of Christmas, and particularly the one of Pine Tree. ScentSicles has been working on the development of scented ornaments to make also fake pine trees smell like real trees. How cool is that? This way we can avoid to kill trees and be all earth-friendly (they’re also biodegradable). And still enjoy good smell 🙂 Continue reading
Posted in Accessory, Fun facts, Gadget, knowledge, marketing, scent
- Tagged Christmas, Christmas tree, Monell Chemical Senses Center, National Christmas Tree Association, Pamela Dalton, Pine, ScentSicles, Wall Street Journal