Osmanthus – the Scent of an Oriental Autumn

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In Scotland, we have just enjoyed an uncharacteristically glorious summer, full of beautiful scents. Autumn can be wonderful too, but then it is more the rich pallete of colours that we appreciate – our visual sense tends to dominate the season. Here, if we are asked to identify the scents of autumn, we might think of fallen leaves, damp earth, pumpkins and gourds, bonfires, wood smoke, maybe coniferous forests. However, there is one beautiful scented flower that, in China and Japan, is very much associated with autumn, and that is osmanthus.

Osmanthus fragrans is a woody, evergreen flowering shrub. In China it is known as kweiha, and the scent of the blossoms is loved and renowned; and indeed has been described as the quintessential scent of China.  It has been cultivated for hundreds of years, and is often found at Buddhist temples, where it is planted in groves. Osmanthus is very much considered to be Continue reading

Scent Branding: What do you smell like?

top-10-brands-on-socialcam-eef22540ddAs mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands. 

‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading

Meadows and Hedgerows

imagesGoing back to my first blog, we explored ‘peak experiences’ in the natural world; the times when any boundaries between you, the observer, and the environment, or what you are observing, become blurred or disappear altogether, and a sense of wellbeing is experienced. Since then, we have looked at some of the scents of the natural world – the forests and woods, and the seashore. This time we will consider the beautiful fragrances of the hayfields, pastures and hedgerows. These scents are often described as ‘agrestic’, meaning that they are reminiscent of the countryside.

One of the most popular and pleasing fragrances is Continue reading

Something for Everyone at ScentWorld 2013

Bottom_SkylineAs January draws to a close, we are rapidly approaching ScentWorld 2013, the premier scent and sensory marketing event in the world. The conference is taking place February 6-8th at the Marriott Downtown New York City and it is already exceeding last year, in number of attendees, number of exhibitors and sponsorships.

 

The growing awareness of the benefits of scent and sensory marketing combined with the reality that companies are facing economic Continue reading

Time for New Year Resolutions

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Lemon (Photo credit: Moyan_Brenn)

The new year provides a chance for us to evaluate ourselves, to consider what we do well and what we need to work on.  I love this tradition. I like the opportunity to make small changes (or big changes) every year.  Sometimes the resolutions stick and sometimes they only last for a few weeks but every January we have the chance to look squarely at ourselves and try to be better people.

This year I wondered, could scent help people stick to their new year resolution?  If so, how?  Here are some common new years resolutions and how scent can help.

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Happy 2013 – Time to Take Off!

2013Happy New Year everyone! We all hope you had nice holidays and celebrations, now it’s time to go back to work for a new and exciting year! Especially here at Scent Sciences…things are getting VERY exciting (and fast-paced!). Looks like the next few weeks are going to be…THE RIGHT ONES! Stay tuned;)

On that note, there is one particular event that here at Scent Sciences we are looking forward to: the ScentWorld expo. Taking place in Downtown New York City from February 6th, 2013 through February 8th, 2013 the ScentWorld expo will be Continue reading

Happy Holidays from Scent Sciences!

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What’s that Christmas smell!?

Happy holidays, dear Scent Sciencers! On behalf of the whole team, I wish you very happy days and a great beginning of the new year. Now, no matter whether you spent these past few days with relatives, eating and sleeping or not, it’d be really interesting to see what kind of scents reminds of Christmas the most. So why not Continue reading

Shopping Time: Can You Smell It?

Three-tips-to-make-your-kitchen-cozier-this-winter_16001044_800913322_0_0_14059506_300 kitchen-2-1957-xlg remodeled-kitchen-featuring-natural-cherry-cabinetryDid you know that if you’re abou to buy or rent a house, you’re actually more likely to go for it if when you see it for the first time it smells like apple pie? Has it ever happened to you? According to Martin Lindstrom, author of Brand Sense, the sense of smell influences emotions and mood and can trigger memories of a specific time in our lives. Some scents may evoke happiness, some other sadness, some other energy, tiredness  excitement… Well, it seems unlikely that we’ll ever walk into a room and say, “I smell HMW” or “Ann Summers” or “Disney”, but a brand like “Sony” already has its distinguishing and particular ‘brand scent’. So I’m really wondering how long it’ll take before other brands will adopt this new dimension of branding. For example, what would

grandarcade_heroApple smell like? Disney? Laura Ashley? It’d be fun creating s contest and see who comes up with the most original answer. It is not matter of only big brands though, as many other business should consider integrating the ‘scent dimension’ to their branding – particularly this time of the year, when everyone is rushing to get Christmas gifts and struggling to be original.
What difference would make smelling a specific scent in relation to a brand to drive consumers’ purchase? And from a consumer’s perspective, what scent would be able to convince you to buy a specific item rather than a non-smelly one? Continue reading

Coming to Our Senses: How Scent Can Enrich Our Lives

Social_mediaIf you subscribe to any marketing-related publication or feed, you have probably noticed that 80% or more of the articles center around social media and digital marketing, and I get it, I really do. Social media marketing, mobile and web marketing are the latest completely new form of marketing (never mind that on most social media platforms, people do not want to be bothered by Continue reading

Increase Creativity With Scents!

unleash-creativityHey everyone! I would like to say that this will be my final post because my time here as an intern for Scent Sciences has come to an end. It has been an awesome experience and I have learned a lot along the way. I never knew how much information there was about the olfactory system and the various uses of scents and smells. It’s definitely interesting information to want to learn more about!

Enough about that, let’s talk about something cool! How would Continue reading