As mentioned by both Leigh Durst and Linda Tischler, scent is becoming more and more the most popular and innovative key attribute among brands.
‘Scent Branding is a discipline of sensory or experiential marketing. It has been promoted by Gerald Zaltman and many others including the Scent Marketing Institute and has become a 14 billion dollar global market for retailers and marketers looking to enhance brand experience.
Some may think “scent marketing” Continue reading
Posted in Accessory, brand, Gadget, knowledge, marketing, oils, safety, scent, Scent Sciences, science, technology
- Tagged Brand, Business, Forbes, Gerald Zaltman, Leigh Durst, Odor, USA Today, Washington Times, Yankee Candle, Yankee Candle Company
As January draws to a close, we are rapidly approaching ScentWorld 2013, the premier scent and sensory marketing event in the world. The conference is taking place February 6-8th at the Marriott Downtown New York City and it is already exceeding last year, in number of attendees, number of exhibitors and sponsorships.
The growing awareness of the benefits of scent and sensory marketing combined with the reality that companies are facing economic Continue reading
Posted in brand, event, knowledge, marketing, scent, Scent Marketing Institute, ScentWorld, technology, USA
- Tagged Art Museums, Chandler Burr, Creative Director, Market, Museum of Arts & Design, New York, New York City, ScentWorld
What’s that Christmas smell!?
Happy holidays, dear Scent Sciencers! On behalf of the whole team, I wish you very happy days and a great beginning of the new year. Now, no matter whether you spent these past few days with relatives, eating and sleeping or not, it’d be really interesting to see what kind of scents reminds of Christmas the most. So why not Continue reading
Posted in brand, Fun facts, marketing, News, scent, Scent Sciences
- Tagged Christmas, Facebook, favorite, holiday, Italy, memoria, Natale, New Year, Odor, odore, Pandoro, Peppermint, poll, preferito, profumo, scent, smell, Twitter, Verona