Something for Everyone at ScentWorld 2013

Bottom_SkylineAs January draws to a close, we are rapidly approaching ScentWorld 2013, the premier scent and sensory marketing event in the world. The conference is taking place February 6-8th at the Marriott Downtown New York City and it is already exceeding last year, in number of attendees, number of exhibitors and sponsorships.

 

The growing awareness of the benefits of scent and sensory marketing combined with the reality that companies are facing economic Continue reading

Time for New Year Resolutions

Lemon

Lemon (Photo credit: Moyan_Brenn)

The new year provides a chance for us to evaluate ourselves, to consider what we do well and what we need to work on.  I love this tradition. I like the opportunity to make small changes (or big changes) every year.  Sometimes the resolutions stick and sometimes they only last for a few weeks but every January we have the chance to look squarely at ourselves and try to be better people.

This year I wondered, could scent help people stick to their new year resolution?  If so, how?  Here are some common new years resolutions and how scent can help.

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Happy 2013 – Time to Take Off!

2013Happy New Year everyone! We all hope you had nice holidays and celebrations, now it’s time to go back to work for a new and exciting year! Especially here at Scent Sciences…things are getting VERY exciting (and fast-paced!). Looks like the next few weeks are going to be…THE RIGHT ONES! Stay tuned;)

On that note, there is one particular event that here at Scent Sciences we are looking forward to: the ScentWorld expo. Taking place in Downtown New York City from February 6th, 2013 through February 8th, 2013 the ScentWorld expo will be Continue reading

Shopping Time: Can You Smell It?

Three-tips-to-make-your-kitchen-cozier-this-winter_16001044_800913322_0_0_14059506_300 kitchen-2-1957-xlg remodeled-kitchen-featuring-natural-cherry-cabinetryDid you know that if you’re abou to buy or rent a house, you’re actually more likely to go for it if when you see it for the first time it smells like apple pie? Has it ever happened to you? According to Martin Lindstrom, author of Brand Sense, the sense of smell influences emotions and mood and can trigger memories of a specific time in our lives. Some scents may evoke happiness, some other sadness, some other energy, tiredness  excitement… Well, it seems unlikely that we’ll ever walk into a room and say, “I smell HMW” or “Ann Summers” or “Disney”, but a brand like “Sony” already has its distinguishing and particular ‘brand scent’. So I’m really wondering how long it’ll take before other brands will adopt this new dimension of branding. For example, what would

grandarcade_heroApple smell like? Disney? Laura Ashley? It’d be fun creating s contest and see who comes up with the most original answer. It is not matter of only big brands though, as many other business should consider integrating the ‘scent dimension’ to their branding – particularly this time of the year, when everyone is rushing to get Christmas gifts and struggling to be original.
What difference would make smelling a specific scent in relation to a brand to drive consumers’ purchase? And from a consumer’s perspective, what scent would be able to convince you to buy a specific item rather than a non-smelly one? Continue reading

Scents-able Diets

DietIt is a common fact that our ability to taste is disproportionately based on our ability to smell. Seventy-five percent of what we eat is enjoyable in flavor due in part by our personal preferences molded by the strength of our olfactory. Using this knowledge, we can employ the senses all around us to either stimulate or prevent the desire to eat. If you struggle with adapting a new diet, cannot shed however many pounds, or need to put on a healthier weight, the problem can be remedied in more ways than ordinarily considered. Scents are powerful tools to assist Continue reading

Greetings from Scent Sciences President & CEO, Bill Wiles

As  Scent Sciences  continues to grow I thought I would share on the blog why we are all very excited about where we and the scent world are going.   If you are a long-time follower of Scent Sciences you will have watched us grow from a scent emitting device company to one with a unique disruptive technology platform incorporating an industry standard API, software suite, scent delivery devices and proprietary scent technologies.  So, why is this exciting?  We now have Continue reading

Scent as Pest Control?

Hello everyone! My name is Rachel Compton. I am a design intern and will be a guest contributor to the Scent Sciences scent blog!

This may seem to be a bit of an offbeat topic in regards to scent technology, but through my recent experiences, the potential in this untapped concept could mean a great deal of comfort and convenience to the health and well-being of homeowners and renters all over.

So, something I’ve had to unfortunately regularly tackle when I transferred to college and lived on my own for the first time was the problem with bugs. Those pesky invasive insects that I speak of include spiders, ants, cockroaches, silverfish, and the Continue reading

Scent for Rehabilitation: Powerful Sense to Cure Traumatic Stress Disorders

The University of Birmingham in the UK and the University of Central Florida in the US have been doing extensive research in the field, but who else out there is working on similar projects?

This week my attention was brought to the topic of virtual reality simulations aimed to military rehabilitation and cure for Continue reading

Scent Sciences Open House – A Big Success!

On Friday, August 24 Scent Sciences Corp. welcomed more than 100 people in the new office based in Santa Clara. The gathering involved mainly investors and partners, but many friends of Scent Sciences took part to the celebration, too. The event was aimed to show all the progress Scent Sciences has made so far, and thanks to the cooperation of many people we had great food, Continue reading

The Colors of Scent

What color do you think about when you think of burned paper? Or chewing gum? Or Chanel No. 5?

The University of Illinois, Urbana-Champaign had a team of researchers who have developed a way to compare aromas visually using specially developed inks.

Under the lead of Kenneth Suslick, the researchers used Continue reading