As January draws to a close, we are rapidly approaching ScentWorld 2013, the premier scent and sensory marketing event in the world. The conference is taking place February 6-8th at the Marriott Downtown New York City and it is already exceeding last year, in number of attendees, number of exhibitors and sponsorships.
The growing awareness of the benefits of scent and sensory marketing combined with the reality that companies are facing economic Continue reading
Posted in brand, event, knowledge, marketing, scent, Scent Marketing Institute, ScentWorld, technology, USA
- Tagged Art Museums, Chandler Burr, Creative Director, Market, Museum of Arts & Design, New York, New York City, ScentWorld
Lemon (Photo credit: Moyan_Brenn)
The new year provides a chance for us to evaluate ourselves, to consider what we do well and what we need to work on. I love this tradition. I like the opportunity to make small changes (or big changes) every year. Sometimes the resolutions stick and sometimes they only last for a few weeks but every January we have the chance to look squarely at ourselves and try to be better people.
This year I wondered, could scent help people stick to their new year resolution? If so, how? Here are some common new years resolutions and how scent can help.
Posted in aromatherapy, meditation, scent, Scent Sciences, Uncategorized, wellbeing
- Tagged Essential oil, Health, January, Japan, Lavender, Lemon, Odor, Wesleyan University
I’ve just recently ran into an article that explains how Americans love the different scents of Christmas, and particularly the one of Pine Tree. ScentSicles has been working on the development of scented ornaments to make also fake pine trees smell like real trees. How cool is that? This way we can avoid to kill trees and be all earth-friendly (they’re also biodegradable). And still enjoy good smell 🙂 Continue reading
Posted in Accessory, Fun facts, Gadget, knowledge, marketing, scent
- Tagged Christmas, Christmas tree, Monell Chemical Senses Center, National Christmas Tree Association, Pamela Dalton, Pine, ScentSicles, Wall Street Journal
Happy New Year everyone! We all hope you had nice holidays and celebrations, now it’s time to go back to work for a new and exciting year! Especially here at Scent Sciences…things are getting VERY exciting (and fast-paced!). Looks like the next few weeks are going to be…THE RIGHT ONES! Stay tuned;)
On that note, there is one particular event that here at Scent Sciences we are looking forward to: the ScentWorld expo. Taking place in Downtown New York City from February 6th, 2013 through February 8th, 2013 the ScentWorld expo will be Continue reading
Posted in entertainment, event, Scent Marketing Institute, Scent Sciences, technology, USA
- Tagged Bill Wiles, Business, Chris Bowers, Market, Marketing and Advertising, Odor, Scent Sciences, ScentWorld